We are proud to finally present Fredrik Cedell as our new CEO. He brings extensive experience both from his previous leading roles and his many years as a business owner. He’s an engineer at heart and has many years of experience in our industry. Not least from his time at Play ‘n Go where he held several different positions over the years. Most recently as Product Manager for their product OMNY.
“I want to take Bejoynd to the next level. We have a great product and I want to show the market what it’s all about. At the same time, I want to strengthen the company culture that exists here, which was the main reason I wanted to take on this challenge.”
Fredrik has followed Bejoynd’s journey closely since it started and has always thought that it’s an interesting company. What made Fredrik finally take the step and become part of Bejoynd was above all the culture and values, he says. He thinks that the way Bejoynd invests in their employees is admirable and something he wants to develop further. The goal, says Fredrik, is continued growth while maintaining the “family feeling”, while he admits that it will also be one of the job’s biggest challenges.
“That everyone thrives and gets to grow on a personal level is what ultimately makes the product so good. It’s this focus that will enable us to continue to offer a stable, reliable, and innovative product even as we grow and reach new markets. When everyone has a common goal and everyone feels seen, we deliver at our very best.”
In addition to Fredrik’s strong feeling for the team, his experience is what he believes will make him successful as CEO of Bejoynd . He knows the industry and knows exactly what the customers want.
Not unexpectedly, Fredrik likes strong black coffee and early morning runs with his dog. But most of all he’s passionate about sailing. When asked about his private self he says, with a smile, that he’s not very funny but that he at least makes a killer risotto. That remains to be seen…
In any case we are incredibly happy to have Fredrik on board. A very busy autumn now awaits him with many exciting challenges to tackle.
Welcome to Bejoynd Fredrik!
